Beautique Hair Design had a dilemma; they were moving locations to a beautiful new building, but in doing so, they were outgrowing their old brand image. Beautique needed something that more accurately represented their devotion to helping their clients realize their inner and outer beauty. Their owner came to us with the task of reimagining not only the logo, but how Beautique’s name and image would be viewed in the world. We created a full visual identity package that included colors, apparel, badges, and social media templates, to name a few.
After a knock out brand redevelopment for Beautique Hair Design, we were asked to come back to design and print a range of merchandise for their loyal patrons. Sticking to earthy tones and making use of their brand’s new elements, we created three items including a crewneck sweatshirt, keychain, and t-shirt. Each item was designed to be a positive affirmation towards their customer and the people around them.