Bugcrowd came to Abuv looking to have their incentive programs individually branded in order to better differentiate between one another. The first one we started on was the P1 Warriors Program. I hit the ground running by discussing with my client the idea of creating a hooded, masked warrior based in a fantasy world fighting large bugs. Between me and the Bugcrowd team, we brainstormed and decided that the P1 Warrior would be a strong, skilled, and armed fighter that is the master of his domain.

After I conceptualized the look of the warrior, we then moved on to the logo. Working with one of our illustrators, we sketched the warrior’s pose, making sure to include assets that would relate back to Bugcrowd, such as the orange hexagons, lines, and nodes. I created custom text to be used in the logo, which then was upgraded to a customized typeface to fit the brand’s direction more. I also designed a custom pattern that Bugcrowd could use in various blog headers, packaging, and other promotional materials.

Using the details we laid out at the beginning of the project, it was time to create web badges for the new Bugcrowd site. These badges were made to showcase the various levels of submissions. The more P1s that the researcher has submitted, the higher their P1 Warrior ranking would go. For each new rank, the badge was made to be more intricate and include cooler weapons. The initial weapon count started at fourteen different types, narrowed down to nine. The badges had to utilize pre-existing colors in the Bugcrowd visual ecosystem and be made in SVG format for their website.

When designing the “10 P1 submissions” sticker pack, I again worked closely with our illustrator on the direction of the bugs and landscape. We wanted to make sure the warrior stood out over other elements, so it was decided that the scenery would be a barren desert using golds and oranges. The bugs were not supposed to be easily identifiable as any type we find on Earth, so inspiration was taken from various types, merging them into something more mutated and grotesque.

For “25 P1 submissions”, we were tasked with designing a collectible coin, which is a huge part of a type hacker’s incentive program. Because of this, we did not want to disappoint. I developed various shapes, imagery, and colors. In order to keep things consistent, I pulled the sai design from the web badge and used colors from the sticker pack before landing on the final uniquely shaped coin.

For researchers who hit “50 P1 submissions”, the hoodie design was created to be a “flat lay” showcase of the warrior’s arsenal in a more realistic fashion. I illustrated this, referencing the weapons previously made, while including some easter eggs, such as a bug leg, bug antenna, and a coffee mug.
Lastly, for “100 P1s submitted”, we created a wrestling belt that visually told a story of the P1 Warrior defeating a monstrous bug. I continued to work closely with the Abuv team illustrator, who created the four plate designs based off of scenes that were chosen by me and the client. I designed the center plate, and made sure everything was set up properly for production, as the designs were getting engraved.